Food marketing isn’t just about selling products. It’s a multi-billion-dollar industry designed to shape what we eat, what we crave, and even how much we consume. And because it’s everywhere, it not only sways our buying patterns but also influences our eating behaviors in ways we don’t always realize.

But here’s the thing: when we understand these tactics, we can make more informed choices, think critically about the messages we’re being fed, and take back control in a world where marketing is everywhere. You can deep dive into this topic (and how it impacts you and your consumption!) in this podcast episode or keep reading for some of the key takeaways.

We hear it’s the most researched supplement out there—but how much of what we say about creatine is actually evidence-based? If you’ve spent any time in fitness or nutrition spaces, you’ve probably heard the same few things about creatine repeated over and over again. It’s often presented as the gold standard of supplementation: safe, effective, and a must-have for anyone who lifts.

You have probably seen a BCAA (Branched-Chain Amino Acid) supplement ad thrown your way on social media. In the current climate of most celebrities pushing their own supplement line, we are bombarded with messages about how we need supplements in order to progress at the gym - or just function through daily life. BCAAs are a supplement used by many gym-goers, often praised for their potential to build muscle and reduce soreness. But, as with most supplements, the research supporting their efficacy and benefits is less exciting than supplement brands claim. Are they truly effective, or would your time and money be better spent focusing on a balanced diet? Let’s break it down…

When we work with clients with body composition goals, we highly encourage them not only to weigh themselves but also to take body measurements. While measuring with a tape measure can feel a little clunky or old-school, the combination of these two data points provides important feedback that can help us clearly understand the trajectory of your fat loss goals and how we can adapt our strategy to ensure progress continues.

When you hear the term “self-care”, what immediately comes to mind?  Probably something physical (skincare, stretching,etc.) that is done in an effort to improve overall well-being.  What we don’t include in that definition are some of the less glamorous things like movement and eating balanced meals that do have demonstrated benefits for mental health.

Weight loss plateaus can be a very frustrating part of working towards your body composition goals. If you constantly lose weight, you'd ultimately cease to exist. But that flatline in progress can feel like a GIANT roadblock, casting doubt over all the work you’ve put in. 

Focusing on making healthful nutrition changes does not have to equal making food taste boring: let’s put the idea of needing to eat boiled chicken breast and mushy vegetables in order to successfully pursue health goals to bed once and for all! On the contrary, by ensuring that we’re actually enjoying the health-promoting foods that we’re aiming to make staples in our diets, we’re far more likely to make change sustainable and, in turn, results retainable. Whether you’re looking to liven up your protein prep, make veggies more attractive to reach for or play around with new flavor profiles, here is a list of some of our favorite ways to insert flavor from Trader Joe’s.

If you've spent any time in the wellness space, you've probably seen many bold claims about detoxes - from juice cleanses to special supplements, influencers and "detox specialists" promise that these methods will help flush toxins, boost metabolism, and even cure diseases. But do they actually work?

Choosing the right “macro-friendly” protein bar can feel like spotting a snowflake in a blizzard—especially when marketing doesn't make it clear whether the product is actually a protein bar or more of a glorified candy bar. Protein bars can absolutely have a place in your daily intake, but it’s important to know what you’re really buying. 

One part of our nutrition goals we often overlook is the inevitable fact that, at some point, our motivation will tank. When that happens, we often believe we have to rely on only willpower or wait until motivation comes back to feel “on track,” but the reality is that motivation will wane at times and, rather than waiting for it to reappear, this is a time when we can benefit from taking simple actions that help us rebuild momentum.

Tracking your macros is a fantastic tool for understanding your food intake and making intentional choices that align with your goals. But let’s be honest—it’s not always straightforward. In time, you will be able to track macros like a pro. But mistakes happen, and that’s ok. We need to acknowledge they will be part of this experience. The goal is to learn from them and make small, sustainable improvements over time.

‘Tis the season for feeling both under the weather after a month or so of extra socializing and yearning for comforting foods, yet likely feeling a push from the temporal landmark that is the New Year as well. But who says comforting foods can’t also be goal-aligned? This chicken noodle soup recipe checks all the boxes when it comes to flavor, warmth, and nourishment and is sure to become a winter go-to to help boost your protein intake!

The rules of energy balance may seem simple on paper (with all “name brand” diets driven by hard and fast regulations operating under the same umbrella): calories in vs. calories out. Follow the guidelines, achieve results. However, without a foundational belief that we are capable of overcoming and learning from the challenges that are bound to arise in the process and are deserving of the outcomes we seek, we are bound to struggle with any real, sustainable change. A growth mindset is the key to unlocking our potential to reach any and all of our goals.

In the world of nutrition, tracking food intake can be a popular tool for building awareness of our eating habits and helping us to reach more specific goals (eating within a deficit, reaching a certain bare minimum for fiber intake, or even fueling for specific athletic-based performance). But what happens when we reach our goals? Do we continue tracking forever? The answer is absolutely not. Our goal isn’t to obsessively monitor every bite but to use tracking as a temporary tool to cultivate a deeper understanding of our relationship with food.

75 Hard is a popular program that's come to the forefront the last few years promises rapid transformations, increased mental toughness, and life-changing results, but what it misses is how extreme approaches can be counterproductive to your long-term goals. The focus on rigidity, perfectionism, and punishing routines may offer short-term wins but lead to burnout, injury, or even regression. It can be counterintuitive to your overall well-being and can just be another attempted quick fix that keeps us stuck in the cycle of restriction, punishment, and believing that change comes only when we’re miserable and doing everything “perfectly.”

The holiday season often means packed calendars, filled with family gatherings, work parties, and festive get-togethers. Right now, we’re in the thick of it. But how do we approach these events without feeling either deprived or overly indulgent? How do we navigate our nutrition in a way that aligns with our goals instead of calling it quits and just “starting over in January?” Let’s talk about it…

Choosing the right tracking app can make or break your nutrition goals, and MacrosFirst stands out for all the right reasons. Let's jump into why MacrosFirst is superior to popular options like MyFitnessPal (MFP) and Cronometer and why it best fits your tracking needs.

The holiday season often conjures images of festive gatherings, joyous celebrations, and, inevitably, alcohol. For many, these moments include a glass of wine, a cocktail, or a beer to toast the occasion. However, an increasing number of people are becoming "sober curious," re-evaluating their relationship with alcohol. This movement isn't about outright abstinence but about mindfulness and understanding how alcohol impacts our bodies, especially concerning health and fitness goals. Let's explore how alcohol affects our health, particularly in the realms of fat loss, sleep, and overall wellness.